Minimum Advertised Price (MAP) Policy FAQs

Rocky & Maggie's Pet Products, Inc.
A Florida Corporation | Pop-Up Pee Pad®

Effective Date: November 4, 2026

These Frequently Asked Questions explain the application of the Minimum Advertised Price ("MAP") Policy established by Rocky & Maggie's Pet Products, Inc., a Florida corporation and owner of the Pop-Up Pee Pad® brand.

These FAQs are provided for informational purposes. In the event of any inconsistency, the published MAP Policy governs.

Official MAP Policy: https://popuppeepad.com/pages/map-policy

1. What is the purpose of the MAP Policy?

The MAP Policy supports the premium positioning of Pop-Up Pee Pad®, protects the brand's reputation, and promotes consistent advertised product pricing throughout our authorized distribution network.

It establishes minimum advertised prices for designated products while preserving every Reseller's independence in determining actual selling prices.

2. What is the current MAP for the Pop-Up Pee Pad®?

Unless otherwise published, MAP is calculated as the Manufacturer's Suggested Retail Price ("MSRP") less 10%, rounded to the nearest cent.

Current Pop-Up Pee Pad® 50-Pack pricing:

Price Type	Amount
MSRP	$64.99
Minimum Advertised Price (MAP)	$58.49

The current MAP schedule is published at:

https://popuppeepad.com/pages/map-policy

3. What types of advertising are covered?

The policy applies to publicly advertised prices across traditional and digital channels, including:

• Retail websites and online stores.

• Amazon, Walmart Marketplace, eBay, and other third-party marketplaces.

• Google Shopping, search advertisements, and sponsored listings.

• Social media advertisements and promotional posts.

• Email marketing, text messages, and newsletters.

• Publicly distributed coupons and promotional codes.

• Print advertising, catalogs, flyers, and direct mail.

• Affiliate and other marketing conducted on a Reseller's behalf.

• Publicly advertised product bundles, quantity discounts, and subscription offers.

The advertising medium does not change the applicable MAP.

4. Do Resellers need to sign or agree to the MAP Policy?

No.

The MAP Policy is a unilateral statement of Rocky & Maggie's Pet Products, Inc.'s independent business policy.

It is not a contract or agreement between the Company and any Reseller.

No signature, acknowledgment, or agreement to comply is required.

The Company independently determines its wholesale supply relationships in accordance with applicable law.

5. Does the MAP Policy control the price at which I actually sell products?

No.

Every Reseller remains entirely free to independently determine its actual selling prices.

The MAP Policy concerns advertised prices only and does not establish a minimum transaction price.

6. Can I advertise products above MSRP?

Yes.

Resellers may independently establish advertised prices above MSRP, provided their advertising complies with applicable laws.

MSRP is a suggested retail price, not a maximum selling price.

7. Can I advertise coupons, discounts, or promotional codes?

Yes, provided the advertised promotion does not explicitly communicate a Covered Product price below MAP.

For example, advertising a Pop-Up Pee Pad® 50-Pack at $64.99 with an additional 15% discount that communicates a resulting price below $58.49 would violate the current MAP Policy.

Resellers remain free to determine their actual selling prices independently.

8. What about general storewide sales?

General storewide promotions that do not specifically communicate a below-MAP price for a Covered Product may be permissible.

An advertisement that expressly communicates a resulting Covered Product price below MAP may violate the policy.

The Company evaluates the content and presentation of the advertisement.

9. Can I use "Add to Cart for Price" or "Call for Pricing"?

Yes.

These features are not automatically prohibited under our MAP Policy.

A Reseller may independently determine prices during private purchasing interactions, including through individualized communications and checkout transactions.

However, publicly advertised prices below MAP remain subject to the policy.

The distinction depends on what is actually communicated to the public, not simply the label used for the pricing feature.

10. Does MAP apply to Amazon and other online marketplaces?

Yes.

Publicly displayed prices on Amazon, Walmart Marketplace, eBay, and similar platforms are subject to the MAP Policy.

Resellers are responsible for advertising they authorize or control through their marketplace accounts, including associated promotional listings.

11. Can I offer free shipping?

Yes.

Free shipping, flat-rate shipping, and discounted shipping are permitted.

Shipping charges are not included in MAP unless otherwise specified.

An advertisement offering free shipping does not, by itself, reduce the advertised product price below MAP.

12. Can I advertise bundles or quantity discounts?

Yes.

When multiple Covered Products are advertised together, the combined advertised price must equal or exceed the sum of their individual MAPs unless a separate bundle MAP has been published.

For example:

• One 50-Pack: $58.49 MAP.

• Two 50-Packs: $116.98 combined MAP.

• Three 50-Packs: $175.47 combined MAP.

• Four 50-Packs: $233.96 combined MAP.

These amounts are advertised-price thresholds, not required selling prices.

13. Can I offer subscriptions or recurring-delivery discounts?

Yes.

Resellers may independently operate subscription, recurring-delivery, and customer loyalty programs.

Publicly advertised subscription prices that specifically communicate a Covered Product price below MAP are subject to the MAP Policy.

Actual transaction prices remain independently determined by the Reseller.

Company-authorized promotional exceptions, if any, will be communicated through the official MAP Policy page or a written Company announcement.

14. Can I offer price matching?

Yes.

General price-matching statements, such as "We Match Competitor Prices," are not automatically violations.

However, an advertisement communicating a specific Covered Product price below MAP may violate the policy.

The actual price charged in a transaction remains the Reseller's independent decision.

15. Can I offer gift cards, rewards, or loyalty points?

Yes.

Offers involving future-purchase gift cards, reward points, or loyalty benefits are generally permissible when they do not explicitly communicate a current Covered Product price below MAP.

Promotions directly communicating a reduced advertised Covered Product price below MAP may violate the policy.

16. What happens if a Reseller advertises below MAP?

The Company independently determines compliance and may take action under the published MAP Policy.

Possible actions include:

• Providing notice of a noncompliant advertisement.

• Declining future orders for affected products.

• Suspending wholesale purchasing privileges.

• Canceling eligible unfulfilled orders, subject to applicable law and contracts.

• Discontinuing the wholesale supply relationship.

The Company is not required to provide progressive warnings or an opportunity to correct an advertisement before making an independent supply decision.

17. Will Resellers receive advance notice of MAP changes?

The Company may modify MAPs or the policy at any time.

Changes will be published at:

https://popuppeepad.com/pages/map-policy

Resellers are responsible for reviewing current pricing and policy information.

Individual notices may be provided at the Company's discretion but are not guaranteed.

18. Can a sales representative authorize an exception?

No.

Individual employees, sales representatives, distributors, and other intermediaries cannot negotiate or independently approve MAP exceptions.

Any official Company-authorized change or promotional exception will be published or communicated in writing by the Company.

19. How does the MAP Policy relate to the Wholesale Terms & Conditions?

The MAP Policy and Wholesale Terms & Conditions serve different purposes.

The MAP Policy is a unilateral statement concerning advertised prices. It is not a contractual resale-pricing obligation.

The Wholesale Terms & Conditions govern commercial matters such as account eligibility, order acceptance, payment, shipping, returns, and authorized distribution.

Acceptance of the Wholesale Terms & Conditions does not constitute an agreement to follow the MAP Policy.

20. Where can I direct questions?

Questions regarding published MAP schedules, product coverage, or interpretation of the policy may be directed to Rocky & Maggie's Pet Products, Inc. through the wholesale website's contact channels.

Individual MAP levels and enforcement decisions are not subject to negotiation.

Rocky & Maggie's Pet Products, Inc.
A Florida Corporation
204 37th Ave N, #207
St. Petersburg, FL 33704

Pop-Up Pee Pad® | Wholesale Distribution

https://popuppeepad.com

Official MAP Policy: https://popuppeepad.com/pages/map-policy